Global strategic planning = cultural...
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  • Global strategic planning = cultural perspectives for profit and nonprofit organizations /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Global strategic planning/ Marios I. Katsioloudes.
    其他題名: cultural perspectives for profit and nonprofit organizations /
    作者: Katsioloudes, Marios I.
    出版者: Boston :Butterworth-Heinemann, : c2002.,
    面頁冊數: xix, 396 p. :ill.
    內容註: An overview of the strategic planning process (SPP). An introduction to the strategic planning process (SPP) -- Additional issues in the strategic planning process (SPP). Strategy formulation. External strategic audit -- Internal strategic audit -- Strategic options--corporate level -- Strategic choice options--business and functional levels. Implementation, evaluation, and control in the strategic planning process (SPP). Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning. The strategic planning process (SPP) for the nonprofit sector. A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors. The strategic planning process (SPP) in the global environment. A framework of global strategic planning -- Doing business with newly emerging market (NEM) economies.
    標題: Globalization. -
    電子資源: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=86164An electronic book accessible through the World Wide Web; click for information
    ISBN: 0585462976 (electronic bk.)
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