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How to produce successful advertisin...

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How to produce successful advertising = a guide to strategy, planning and targeting /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How to produce successful advertising/ A.D. Farbey.
其他題名:	a guide to strategy, planning and targeting /
作者:	Farbey, David.
出版者:	London :Kogan Page, : 2002.,
面頁冊數:	viii, 200 p. :ill. ;24 cm.
附註:	Previous ed.: 1998.
叢書名:	Marketing in action series
標題:	Advertising campaigns - Handbooks, manuals, etc. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=83546An electronic book accessible through the World Wide Web; click for information
ISBN:	0585454957 (electronic bk.)

How to produce successful advertising = a guide to strategy, planning and targeting /
Farbey, David.

How to produce successful advertisinga guide to strategy, planning and targeting /[electronic resource] :A.D. Farbey. - 3rd ed. - London :Kogan Page,2002. - viii, 200 p. :ill. ;24 cm. - Marketing in action series.

Previous ed.: 1998.

Includes bibliographical references (p. [195] and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0585454957 (electronic bk.)Subjects--Topical Terms:

874147
Advertising campaigns
--Handbooks, manuals, etc.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5823 / .F227 2002eb

Dewey Class. No.: 659.1

How to produce successful advertising = a guide to strategy, planning and targeting /
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