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Direct marketing in practice
~
Housden, Matthew.
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Direct marketing in practice
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Direct marketing in practice/ Brian Thomas and Matthew Housden.
作者:
Thomas, Brian,
其他作者:
Housden, Matthew.
出版者:
Oxford ;Butterworth-Heinemann, : c2002.,
面頁冊數:
348 p. :ill. ;25 cm.
標題:
Direct marketing. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=81870An electronic book accessible through the World Wide Web; click for information
ISBN:
0585450234 (electronic bk.)
Direct marketing in practice
Thomas, Brian,1938-
Direct marketing in practice
[electronic resource] /Brian Thomas and Matthew Housden. - Oxford ;Butterworth-Heinemann,c2002. - 348 p. :ill. ;25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. - CIM professional..
Includes bibliographical references (p. 312-316) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.
Available via World Wide Web.
ISBN: 0585450234 (electronic bk.)Subjects--Topical Terms:
667134
Direct marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.126 / .T475 2002eb
Dewey Class. No.: 658.8/4
Direct marketing in practice
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