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Momentum = how companies become unst...

Volkmann, John.

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Momentum = how companies become unstoppable market forces /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Momentum/ Ron Ricci, John Volkmann.
其他題名:	how companies become unstoppable market forces /
作者:	Ricci, Ron.
其他作者:	Volkmann, John.
出版者:	Boston :Harvard Business School Press, c2003. :
面頁冊數:	xi, 206 p. :ill. ;22 cm.
內容註:	Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum, the dot-com bust, and Enronitis.
標題:	Brand name products - Marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=79101An electronic book accessible through the World Wide Web; click for information
ISBN:	0585440808 (electronic bk.)

Momentum = how companies become unstoppable market forces /
Ricci, Ron.

Momentumhow companies become unstoppable market forces /[electronic resource] :Ron Ricci, John Volkmann. - Boston :Harvard Business School Press, c2003. - xi, 206 p. :ill. ;22 cm.

Includes bibliographical references (p. 189-192) and index.

Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum, the dot-com bust, and Enronitis.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0585440808 (electronic bk.)Subjects--Topical Terms:

605907
Brand name products
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .R5416 2003eb

Dewey Class. No.: 658.8/27

Momentum = how companies become unstoppable market forces /
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245 1 0 $a Momentum $h [electronic resource] : $b how companies become unstoppable market forces / $c Ron Ricci, John Volkmann.
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300 $a xi, 206 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. 189-192) and index.
505 0 $a Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum, the dot-com bust, and Enronitis.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products $x Marketing. $3 605907
650 $a Internet marketing. $3 570186
650 $a Marketing $x Technological innovations. $3 607822
650 $a Strategic planning. $3 528149
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700 $a Volkmann, John. $3 779330
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994 $a 92 $b AMF