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Winning PR in the wired world = powerful communications strategies for the noisy digital space /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Winning PR in the wired world/ Don Middleberg.
其他題名:	powerful communications strategies for the noisy digital space /
作者:	Middleberg, Don.
出版者:	New York :McGraw-Hill, : c2001.,
面頁冊數:	xii, 235 p. :ill. ;24 cm.
附註:	Includes index.
內容註:	Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.
標題:	Internet in public relations. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=75938An electronic book accessible through the World Wide Web; click for information
ISBN:	0071383492 (electronic bk.)

Winning PR in the wired world = powerful communications strategies for the noisy digital space /
Middleberg, Don.

Winning PR in the wired worldpowerful communications strategies for the noisy digital space /[electronic resource] :Don Middleberg. - New York :McGraw-Hill,c2001. - xii, 235 p. :ill. ;24 cm.

Includes index.

Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0071383492 (electronic bk.)Subjects--Topical Terms:

755255
Internet in public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HM1221 / .M53 2001eb

Dewey Class. No.: 659.2

Winning PR in the wired world = powerful communications strategies for the noisy digital space /
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245 1 0 $a Winning PR in the wired world $h [electronic resource] : $b powerful communications strategies for the noisy digital space / $c Don Middleberg.
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300 $a xii, 235 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds.
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650 $a Public relations. $3 542883
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