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Public relations on the Net = winning strategies to inform and influence the media, the investment community, the government, the public, and more! /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Public relations on the Net/ Shel Holtz.
其他題名:	winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
作者:	Holtz, Shel.
出版者:	New York :AMACOM, : c2002.,
面頁冊數:	xx, 444 p. :ill. ;23 cm.
內容註:	A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
標題:	Internet in public relations. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72951An electronic book accessible through the World Wide Web; click for information
ISBN:	0814426581 (electronic bk.)

Public relations on the Net = winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
Holtz, Shel.

Public relations on the Netwinning strategies to inform and influence the media, the investment community, the government, the public, and more! /[electronic resource] :Shel Holtz. - 2nd ed. - New York :AMACOM,c2002. - xx, 444 p. :ill. ;23 cm.

Includes bibliographical references and index.

A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.

Available via World Wide Web.

ISBN: 0814426581 (electronic bk.)Subjects--Topical Terms:

755255
Internet in public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .H596 2002eb

Dewey Class. No.: 659.2/0285/4678

Public relations on the Net = winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
LDR:01683nmm a2200277 a 45 001 753179
003 OCoLC
005 20080128
006 m d
007 cr cn-
008 250516s2002 nyua sb 001 0 eng d
020 $a 0814426581 (electronic bk.)
035 $a ocm50926278
035 $a 753179
040 $a N $c N
049 $a AMFA
050 1 4 $a HD59 $b .H596 2002eb
082 0 4 $a 659.2/0285/4678 $2 21
100 $a Holtz, Shel. $3 755254
245 1 0 $a Public relations on the Net $h [electronic resource] : $b winning strategies to inform and influence the media, the investment community, the government, the public, and more! / $c Shel Holtz.
250 $a 2nd ed.
260 $a New York : $c c2002. $b AMACOM,
300 $a xx, 444 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2002. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Internet in public relations. $3 755255
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72951 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF