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Integrated marketing communications ...
~
Pelsmacker, Patrick de, (1957-)
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Integrated marketing communications = a primer /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Integrated marketing communications/ Philip Kitchen and Patrick de Pelsmacker.
其他題名:
a primer /
作者:
Kitchen, Philip J.
其他作者:
Pelsmacker, Patrick de,
出版者:
London :Routledge, : 2004.,
面頁冊數:
1 v. :ill.
標題:
Communication in marketing. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=115086An electronic book accessible through the World Wide Web; click for information
ISBN:
0203502868 (electronic bk.)
Integrated marketing communications = a primer /
Kitchen, Philip J.
Integrated marketing communications
a primer /[electronic resource] :Philip Kitchen and Patrick de Pelsmacker. - London :Routledge,2004. - 1 v. :ill.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 0203502868 (electronic bk.)Subjects--Topical Terms:
584906
Communication in marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.I23 / K58 2004eb
Dewey Class. No.: 658.802
Integrated marketing communications = a primer /
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AMF
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