Focus groups = supporting effective ...
Langford, Joseph D.

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  • Focus groups = supporting effective product development /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Focus groups/ edited by Joseph Langford and Deana McDonagh.
    其他題名: supporting effective product development /
    其他作者: Langford, Joseph D.
    出版者: London ;Taylor & Francis, : 2003.,
    面頁冊數: x, 230 p. :ill. ;25 cm.
    內容註: Organising and conducting a focus group : the logistics / Anne Bruseberg and Deana McDonagh -- Focus groups in market research / Wendy Ives -- Focus groups in new product development : designers' perspectives/ Anne Bruseberg and Deana McDonagh -- The use of focus groups for user requirements analysis / Martin Maguire -- Focus groups in health and safety research / Roger Haslam -- Running focus groups with older participants/ Julia Barrett and Paul Herriotts -- Bringing real world context into the focus group setting / Peter Coughlan and Aaron Sklar -- Focused groups : scenario-based discussions/ Lee Cooper and Chris Baber -- Harnessing people's creativity : ideation and expression through visual communication / Elizabeth Sanders and Colin William -- Beyond focus groups? The use of group discussion methods in participatory design/ Joe Langford, John Wilson and Helen Haines -- Focus group tools / Joe Langford and Deana McDonagh.
    標題: Design - Human factors. -
    電子資源: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=94934An electronic book accessible through the World Wide Web; click for information
    ISBN: 0203302745 (electronic bk.)
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