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Corporate and organizational identit...

Moingeon, Bertrand.

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Corporate and organizational identities = integrating strategy, marketing, communication and organizational perspectives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate and organizational identities/ edited by Bertrand Moingeon and Guillaume Soenen.
其他題名:	integrating strategy, marketing, communication and organizational perspectives /
其他作者:	Moingeon, Bertrand.
出版者:	London ;Routledge, : 2003.,
面頁冊數:	xx, 201 p. :ill.
附註:	"This edition published in the Taylor & Francis e-Library, 2003"--T.p. verso.
標題:	Corporate culture. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=93002An electronic book accessible through the World Wide Web; click for information
ISBN:	0203361725 (electronic bk.)

Corporate and organizational identities = integrating strategy, marketing, communication and organizational perspectives /
Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /[electronic resource] :edited by Bertrand Moingeon and Guillaume Soenen. - London ;Routledge,2003. - xx, 201 p. :ill.

"This edition published in the Taylor & Francis e-Library, 2003"--T.p. verso.

Includes bibliographical references and index.

Introduction /Bertrand Moingeon, Guillaume Soenen --PART I. The dynamics of identities --

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0203361725 (electronic bk.)Subjects--Topical Terms:

528524
Corporate culture.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD58.7 / .C638 2003eb

Dewey Class. No.: 658

Corporate and organizational identities = integrating strategy, marketing, communication and organizational perspectives /
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245 0 0 $a Corporate and organizational identities $h [electronic resource] : $b integrating strategy, marketing, communication and organizational perspectives / $c edited by Bertrand Moingeon and Guillaume Soenen.
260 $a London ; $a New York : $c 2003. $b Routledge,
300 $a xx, 201 p. : $b ill.
500 $a "This edition published in the Taylor & Francis e-Library, 2003"--T.p. verso.
504 $a Includes bibliographical references and index.
505 0 0 $t Introduction / $r Bertrand Moingeon, Guillaume Soenen -- $g PART I. The dynamics of identities -- $t Five facets of collective identities: integrating corporate and organizational identity/ $r Guillaume Soenen, Bertrand Moingeon -- $t Hybrid identity of law firms / $r Stuart Albert, Edward Adams -- $t Where do we go from here? Predicting identification among dispersed employees/ $r Kevin W. Rock, Michael G. Pratt -- $g PART II. Identities in action -- $t Reducing dissonance: closing the gap between projected and attributed identity / $r Samia Chreim -- $t Manifestations in behavior versus perceptions of identity: convergence or not?/ $r Johan Van Rekom -- $t Narrative identity: navigating between "reality" and "fiction" / $r Bernard Kahane, Roland Reitter -- $g PART III. Managing identities -- $t Creating a new identity for France T歋l歋com: beyond a visual exercise?/ $r Monique Brun -- $t Conversion of organizational identity research findings into actions / $r Cees B.M. Van Riel, Jan-Jelle Van Hasselt -- $t Corporate brand and organizational identity / $r Jean-No鋀l Kapferer.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Corporate culture. $3 528524
650 $a Organization. $3 529074
655 $a Electronic books. $2 lcsh $3 542853
700 $a Moingeon, Bertrand. $3 706344
700 $a Soenen, Guillaume B. $3 861275
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