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Marketing communication = principles...
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Marketing communication = principles and practice /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing communication/ Richard J. Varey.
其他題名:
principles and practice /
作者:
Varey, Richard J.,
出版者:
London ;Routledge, : 2002.,
面頁冊數:
xxv, 389 p. :ill. ;25 cm.
標題:
Communication in marketing. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=72157An electronic book accessible through the World Wide Web; click for information
ISBN:
0203466918 (electronic bk.)
Marketing communication = principles and practice /
Varey, Richard J.,1955-
Marketing communication
principles and practice /[electronic resource] :Richard J. Varey. - London ;Routledge,2002. - xxv, 389 p. :ill. ;25 cm.
Includes bibliographical references (p. [360]-377) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.
Available via World Wide Web.
ISBN: 0203466918 (electronic bk.)Subjects--Topical Terms:
584906
Communication in marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.123 / .V37 2002eb
Dewey Class. No.: 658.8/02
Marketing communication = principles and practice /
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