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Relationship marketing in profession...

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Relationship marketing in professional services = a study of agency-client dynamics in the advertising sector /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Relationship marketing in professional services/ Aino Halinen.
其他題名:	a study of agency-client dynamics in the advertising sector /
作者:	Halinen, Aino,
出版者:	London ;Routledge, : 2002.,
面頁冊數:	xiv, 373 p. :ill.
叢書名:	Routledge advances in management and business studies
標題:	Advertising agencies - Case studies. - Customer services - Finland -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=70308An electronic book accessible through the World Wide Web; click for information
ISBN:	0203280776 (electronic bk.)

Relationship marketing in professional services = a study of agency-client dynamics in the advertising sector /
Halinen, Aino,1961-

Relationship marketing in professional servicesa study of agency-client dynamics in the advertising sector /[electronic resource] :Aino Halinen. - Taylor & Francis e-Library ed. - London ;Routledge,2002. - xiv, 373 p. :ill. - Routledge advances in management and business studies.

Includes bibliographical references (p. 345-356) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.

Available via World Wide Web.

ISBN: 0203280776 (electronic bk.)Subjects--Topical Terms:

859900
Advertising agencies
--Customer services--Finland--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.55 / .H35 2002eb

Dewey Class. No.: 659.1/068/8

Relationship marketing in professional services = a study of agency-client dynamics in the advertising sector /
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533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2002. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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650 $a Relationship marketing $z Finland $v Case studies. $3 859901
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