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Madison & Vine = why the entertainme...

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Madison & Vine = why the entertainment and advertising industries must converge to survive /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Madison & Vine/ Scott Donaton.
其他題名:	why the entertainment and advertising industries must converge to survive /
其他題名:	Madison and Vine
作者:	Donaton, Scott.
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	xvii, 202 p. ;22 cm.
標題:	Advertising - United States. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=135298An electronic book accessible through the World Wide Web; click for information
ISBN:	0071458441 (electronic bk.)

Madison & Vine = why the entertainment and advertising industries must converge to survive /
Donaton, Scott.

Madison & Vinewhy the entertainment and advertising industries must converge to survive /[electronic resource] :Madison and VineScott Donaton. - New York :McGraw-Hill,c2004. - xvii, 202 p. ;22 cm.

Includes bibliographical references (p. 187-193) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0071458441 (electronic bk.)Subjects--Topical Terms:

672298
Advertising
--United States.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5821 / .D545 2004eb

Dewey Class. No.: 659.1/0973

Madison & Vine = why the entertainment and advertising industries must converge to survive /
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