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Beyond branding = how the new values...

Ind, Nicholas.

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Beyond branding = how the new values of transparency and integrity are changing the world of brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Beyond branding/ edited by Nicholas Ind.
其他題名:	how the new values of transparency and integrity are changing the world of brands /
其他作者:	Ind, Nicholas.
出版者:	London :Kogan Page, : 2005.,
面頁冊數:	xviii, 236 p. :ill. ;24 cm.
附註:	Originally published: 2003.
標題:	Brand name products. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130576An electronic book accessible through the World Wide Web; click for information
ISBN:	1423716094 (electronic bk.)

Beyond branding = how the new values of transparency and integrity are changing the world of brands /
Beyond brandinghow the new values of transparency and integrity are changing the world of brands /[electronic resource] :edited by Nicholas Ind. - London :Kogan Page,2005. - xviii, 236 p. :ill. ;24 cm.

Originally published: 2003.

Includes bibliographical references.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423716094 (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / .B49 2005eb

Dewey Class. No.: 658.827

Beyond branding = how the new values of transparency and integrity are changing the world of brands /
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300 $a xviii, 236 p. : $b ill. ; $c 24 cm.
500 $a Originally published: 2003.
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650 $a Business ethics. $3 541588
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