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Getting publicity

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Getting publicity/ Tana Fletcher, Julia Rockler.
作者:	Fletcher, Tana.
其他作者:	Rockler, Julia.
出版者:	North Vancouver, B.C. :International Self-Counsel Press, : 2000.,
面頁冊數:	xvi, 207 p. ;25 cm.
叢書名:	Self-counsel business series
內容註:	Becoming your own publicist -- Putting together a publicity planner -- Finding opportunities for publicity -- Understanding media accessiblility -- Preparing publicity materials: the press release -- Preparing publicity materials: photographs and illustrations -- Making the most of a media kit -- Announcing a new product -- Sending out your message -- Mastering the media interview -- Polishing your television image -- Talking the talk -- Public speaking for publicity and profit -- Writing as a publicity tool -- Polishing your publicity techniques -- Implementing your publicity program -- Answering the most frequently asked questions.
標題:	Publicity. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130645An electronic book accessible through the World Wide Web; click for information
ISBN:	142370973X (electronic bk.)

Getting publicity
Fletcher, Tana.

Getting publicity[electronic resource] /Tana Fletcher, Julia Rockler. - 3rd ed. - North Vancouver, B.C. :International Self-Counsel Press,2000. - xvi, 207 p. ;25 cm. - Self-counsel business series.

Becoming your own publicist -- Putting together a publicity planner -- Finding opportunities for publicity -- Understanding media accessiblility -- Preparing publicity materials: the press release -- Preparing publicity materials: photographs and illustrations -- Making the most of a media kit -- Announcing a new product -- Sending out your message -- Mastering the media interview -- Polishing your television image -- Talking the talk -- Public speaking for publicity and profit -- Writing as a publicity tool -- Polishing your publicity techniques -- Implementing your publicity program -- Answering the most frequently asked questions.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 142370973X (electronic bk.)Subjects--Topical Terms:

576118
Publicity.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HM1226 / .F59eb

Dewey Class. No.: 659

Getting publicity
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