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Consumer insight = how to use data a...

Bond, Alison.

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Consumer insight = how to use data and market research to get closer to your customer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer insight/ [edited by] Merlin Stone, Alison Bond & Bryan Foss.
其他題名:	how to use data and market research to get closer to your customer /
其他作者:	Bond, Alison.
出版者:	London ;Kogan Page, : c2004.,
面頁冊數:	xv, 288 p. :ill. ;24 cm.
內容註:	Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight.
標題:	Customer relations - Management. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130564An electronic book accessible through the World Wide Web; click for information
ISBN:	1423708806 (electronic bk.)

Consumer insight = how to use data and market research to get closer to your customer /
Consumer insighthow to use data and market research to get closer to your customer /[electronic resource] :[edited by] Merlin Stone, Alison Bond & Bryan Foss. - London ;Kogan Page,c2004. - xv, 288 p. :ill. ;24 cm. - Market research in practice. - Market research in practice series..

Includes bibliographical references and index.

Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423708806 (electronic bk.)Subjects--Topical Terms:

582814
Customer relations
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.5 / .C6625 2004eb

Dewey Class. No.: 658.8/34

Consumer insight = how to use data and market research to get closer to your customer /
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245 0 0 $a Consumer insight $h [electronic resource] : $b how to use data and market research to get closer to your customer / $c [edited by] Merlin Stone, Alison Bond & Bryan Foss.
260 $a London ; $a Sterling, Va. $c c2004. $b Kogan Page,
300 $a xv, 288 p. : $b ill. ; $c 24 cm.
490 1 $a Market research in practice
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Customer relations $x Management. $3 582814
650 $a Database marketing. $3 657855
650 $a Marketing research. $3 532352
655 $a Electronic books. $2 lcsh $3 542853
700 $a Bond, Alison. $3 842144
700 $a Foss, Bryan. $3 737986
700 $a Stone, Merlin, $d 1948- $3 737987
710 $a NetLibrary, Inc. $3 542851
830 $a Market research in practice series. $3 842145
856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130564 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF