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Marketing ROI = the path to campaign...

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Marketing ROI = the path to campaign, customer, and corporate profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing ROI/ James Lenskold.
其他題名:	the path to campaign, customer, and corporate profitability /
其他題名:	Marketing 'Return On Investment'
作者:	Lenskold, James.
出版者:	New York :McGraw-Hill, : c2003.,
面頁冊數:	xiv, 268 p. :ill. ;24 cm.
標題:	Capital investments - Evaluation. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=124510An electronic book accessible through the World Wide Web; click for information
ISBN:	0071436103 (electronic bk.)

Marketing ROI = the path to campaign, customer, and corporate profitability /
Lenskold, James.

Marketing ROIthe path to campaign, customer, and corporate profitability /[electronic resource] :Marketing 'Return On Investment'James Lenskold. - New York :McGraw-Hill,c2003. - xiv, 268 p. :ill. ;24 cm.

Includes bibliographical references and index.

Profit is the goal, ROI is the measure --PART I. UNDERSTANDING ROI PRINCIPLES --

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0071436103 (electronic bk.)Subjects--Topical Terms:

648049
Capital investments
--Evaluation.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HG4028.C4 / L397 2003eb

Dewey Class. No.: 658.15/54

Marketing ROI = the path to campaign, customer, and corporate profitability /
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050 1 4 $a HG4028.C4 $b L397 2003eb
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100 $a Lenskold, James. $3 835153
245 1 0 $a Marketing ROI $h [electronic resource] : $b the path to campaign, customer, and corporate profitability / $c James Lenskold.
246 3 $a Marketing 'Return On Investment'
260 $a New York : $c c2003. $b McGraw-Hill,
300 $a xiv, 268 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 0 $g PART I. UNDERSTANDING ROI PRINCIPLES -- $t Profit is the goal, ROI is the measure -- $t Getting the ROI basics -- $t Marketing ROI is different -- $t More measurable than ever -- $t Marketing ROI process -- $g PART II. BUILDING THE ROI FORMULA -- $t Measuring return on investment -- $t Profit dynamics and key principles -- $g PART III. APPLYING MARKETING ROI -- $t Applying marketing ROI -- $t Adopting the marketing ROI process -- $t Managing corporate-level profitability -- $t Managing customer profitability -- $t Customer pathing strategies -- $t Managing campaign profitability -- $t Measurement process -- $t Strategic profit management -- $t Implementation process.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Capital investments $x Evaluation. $3 648049
650 $a Profit. $3 582632
650 $a Rate of return. $3 656655
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=124510 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF