| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Mediawriting/ W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. |
| 其他題名: |
print, broadcast, and public relations / |
| 作者: |
Whitaker, Wayne R., |
| 其他作者: |
Ramsey, Janet E. |
| 出版者: |
Mahwah, N.J. :L. Erlbaum Associates, : 2004., |
| 面頁冊數: |
xxii, 424 p. :ill. ;24 cm. |
| 內容註: |
Communication theory and news values -- Ethical and legal issues in media writing -- Research in communication -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing in organizational media -- Public relations writing in the news media -- Public relations writing in promotional media. |
| 標題: |
Mass media - Authorship. - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=112900An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1410610675 (electronic bk.) |