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The CRM project management handbook ...

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The CRM project management handbook = building realistic expectations and managing risk /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The CRM project management handbook/ Michael Gentle.
其他題名:	building realistic expectations and managing risk /
作者:	Gentle, Michael,
出版者:	London ;Kogan Page, : 2002.,
面頁冊數:	xii, 227 p. :ill. ;24 cm.
內容註:	Part 1. Building a realistic foundation for CRM. Overhyped, overpriced and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors for CRM. Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active executive sponsor -- A realistic project scope -- A realistic budget -- Successfully managing international CRM projects -- A pilot for proof-of-concept and buy-in -- Buy-in from sales managers -- Part 3. Risk factors for CRM. Part. 4. CRM risk analysis. Part 5. Case studies.
標題:	Customer relations - Management. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108775An electronic book accessible through the World Wide Web; click for information
ISBN:	1417545658 (electronic bk.)

The CRM project management handbook = building realistic expectations and managing risk /
Gentle, Michael,1957-

The CRM project management handbookbuilding realistic expectations and managing risk /[electronic resource] :Michael Gentle. - London ;Kogan Page,2002. - xii, 227 p. :ill. ;24 cm.

Includes bibliographical references (p. [221]) and index.

Part 1. Building a realistic foundation for CRM. Overhyped, overpriced and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors for CRM. Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active executive sponsor -- A realistic project scope -- A realistic budget -- Successfully managing international CRM projects -- A pilot for proof-of-concept and buy-in -- Buy-in from sales managers -- Part 3. Risk factors for CRM. Part. 4. CRM risk analysis. Part 5. Case studies.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1417545658 (electronic bk.)Subjects--Topical Terms:

582814
Customer relations
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.5 / .G456 2002eb

Dewey Class. No.: 658.8/12

The CRM project management handbook = building realistic expectations and managing risk /
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050 1 4 $a HF5415.5 $b .G456 2002eb
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245 1 4 $a The CRM project management handbook $h [electronic resource] : $b building realistic expectations and managing risk / $c Michael Gentle.
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300 $a xii, 227 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [221]) and index.
505 0 $a Part 1. Building a realistic foundation for CRM. Overhyped, overpriced and over here -- CRM 101 : just the basics please -- Part 2. Critical success factors for CRM. Organizational readiness for CRM -- A valid business case, with measurable benefits -- A credible and active executive sponsor -- A realistic project scope -- A realistic budget -- Successfully managing international CRM projects -- A pilot for proof-of-concept and buy-in -- Buy-in from sales managers -- Part 3. Risk factors for CRM. Part. 4. CRM risk analysis. Part 5. Case studies.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
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