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Radio active = advertising and consu...

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Radio active = advertising and consumer activism, 1935-1947 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Radio active/ Kathy M. Newman.
其他題名:	advertising and consumer activism, 1935-1947 /
作者:	Newman, Kathy M.
出版者:	Berkeley :University of California Press, : c2004.,
面頁冊數:	xiii, 237 p. ;24 cm.
內容註:	Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
標題:	Boycotts - History. - United States -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=108514An electronic book accessible through the World Wide Web; click for information
ISBN:	1417522771 (electronic bk.)

Radio active = advertising and consumer activism, 1935-1947 /
Newman, Kathy M.1966-

Radio activeadvertising and consumer activism, 1935-1947 /[electronic resource] :Kathy M. Newman. - Berkeley :University of California Press,c2004. - xiii, 237 p. ;24 cm.

Includes bibliographical references (p. 193-227) and index.

Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1417522771 (electronic bk.)Subjects--Topical Terms:

822260
Boycotts
--History.--United StatesIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6146.R3 / N48 2004eb

Dewey Class. No.: 659.14/2/097309043

Radio active = advertising and consumer activism, 1935-1947 /
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505 0 $a Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
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