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Offensive marketing = an action guid...
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Brill, Elyse Arno.
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Offensive marketing = an action guide to gaining competitive advantage /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Offensive marketing/ Hugh Davidson and Warren J. Keegan with Elyse Arno Brill.
其他題名:
an action guide to gaining competitive advantage /
作者:
Davidson, J. H.
其他作者:
Brill, Elyse Arno.
出版者:
Amsterdam ;Elsevier Butterworth-Heinemann, : c2004.,
面頁冊數:
xiv, 414 p. :ill. ;24 cm.
標題:
Marketing. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104757An electronic book accessible through the World Wide Web; click for information
ISBN:
1417507470 (electronic bk.)
Offensive marketing = an action guide to gaining competitive advantage /
Davidson, J. H.1935-
Offensive marketing
an action guide to gaining competitive advantage /[electronic resource] :Hugh Davidson and Warren J. Keegan with Elyse Arno Brill. - Amsterdam ;Elsevier Butterworth-Heinemann,c2004. - xiv, 414 p. :ill. ;24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 1417507470 (electronic bk.)Subjects--Topical Terms:
536353
Marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415 / .K427 2004eb
Dewey Class. No.: 658.8
Offensive marketing = an action guide to gaining competitive advantage /
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