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Convergence marketing = strategies f...

Gunther, Robert E., (1960-)

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Convergence marketing = strategies for reaching the new hybrid consumer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Convergence marketing/ Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
其他題名:	strategies for reaching the new hybrid consumer /
作者:	Wind, Yoram.
其他作者:	Gunther, Robert E.,
出版者:	Upper Saddle River, NJ :Financial Times Prentice Hall, : c2002.,
面頁冊數:	xxviii, 336 p. :ill. ;24 cm.
標題:	Communication in marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=105747An electronic book accessible through the World Wide Web; click for information
ISBN:	0131517074 (electronic bk.)

Convergence marketing = strategies for reaching the new hybrid consumer /
Wind, Yoram.

Convergence marketingstrategies for reaching the new hybrid consumer /[electronic resource] :Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. - Upper Saddle River, NJ :Financial Times Prentice Hall,c2002. - xxviii, 336 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0131517074 (electronic bk.)Subjects--Topical Terms:

584906
Communication in marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1265 / .W557 2002beb

Dewey Class. No.: 658.84

Convergence marketing = strategies for reaching the new hybrid consumer /
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245 1 0 $a Convergence marketing $h [electronic resource] : $b strategies for reaching the new hybrid consumer / $c Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
260 $a Upper Saddle River, NJ : $c c2002. $b Financial Times Prentice Hall,
300 $a xxviii, 336 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Communication in marketing. $3 584906
650 $a Consumer behavior. $3 535816
650 $a Internet marketing. $3 570186
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700 $a Gunther, Robert E., $d 1960- $3 645918
700 $a Mahajan, Vijay. $3 565877
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