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Now is too late = survival in an era...
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Now is too late = survival in an era of instant news /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Now is too late/ Gerald R. Baron.
其他題名:
survival in an era of instant news /
作者:
Baron, Gerald R.
出版者:
Upper Saddle River, NJ :FT Prentice Hall, : c2003.,
面頁冊數:
xxiv, 332 p. ;24 cm.
內容註:
Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future.
標題:
Journalism, Commercial. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=105744An electronic book accessible through the World Wide Web; click for information
ISBN:
0131517031 (electronic bk.)
Now is too late = survival in an era of instant news /
Baron, Gerald R.
Now is too late
survival in an era of instant news /[electronic resource] :Gerald R. Baron. - Upper Saddle River, NJ :FT Prentice Hall,c2003. - xxiv, 332 p. ;24 cm. - Financial Times Prentice Hall books..
Includes bibliographical references and index.
Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
(Financial Times Prentice Hall books)
Available via World Wide Web.
ISBN: 0131517031 (electronic bk.)Subjects--Topical Terms:
674633
Journalism, Commercial.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: PN4784.C7 / B37 2003eb
Dewey Class. No.: 070.43
Now is too late = survival in an era of instant news /
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