Now is too late = survival in an era...
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  • Now is too late = survival in an era of instant news /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Now is too late/ Gerald R. Baron.
    其他題名: survival in an era of instant news /
    作者: Baron, Gerald R.
    出版者: Upper Saddle River, NJ :FT Prentice Hall, : c2003.,
    面頁冊數: xxiv, 332 p. ;24 cm.
    內容註: Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future.
    標題: Journalism, Commercial. -
    電子資源: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=105744An electronic book accessible through the World Wide Web; click for information
    ISBN: 0131517031 (electronic bk.)
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