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Is military advertising effective? =...
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Garber, Steven, (1950-)
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Is military advertising effective? = an estimation methodology and applications to recruiting in the 1980s and 90s /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Is military advertising effective?/ James N. Dertouzos, Steven Garber.
其他題名:
an estimation methodology and applications to recruiting in the 1980s and 90s /
作者:
Dertouzos, James N.,
其他作者:
Garber, Steven,
出版者:
Santa Monica, Calif. :Rand, : 2003.,
面頁冊數:
xvii, 95 p. :ill. ;23 cm.
附註:
"Prepared for the Office of the Secretary of Defense."
標題:
Advertising - Evaluation. - United States -
標題:
United States - Armed Forces -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=105336An electronic book accessible through the World Wide Web; click for information
ISBN:
0833035983 (electronic bk.)
Is military advertising effective? = an estimation methodology and applications to recruiting in the 1980s and 90s /
Dertouzos, James N.,1950-
Is military advertising effective?
an estimation methodology and applications to recruiting in the 1980s and 90s /[electronic resource] :James N. Dertouzos, Steven Garber. - Santa Monica, Calif. :Rand,2003. - xvii, 95 p. :ill. ;23 cm.
"Prepared for the Office of the Secretary of Defense."
Includes bibliographical references.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 0833035983 (electronic bk.)Subjects--Topical Terms:
818918
Advertising
--Evaluation.--United StatesSubjects--Geographical Terms:
818919
United States
--Armed ForcesIndex Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: UB323 / .D44 2003eb
Dewey Class. No.: 355.2/23/097309048
Is military advertising effective? = an estimation methodology and applications to recruiting in the 1980s and 90s /
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