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Sports marketing and the psychology ...

Riley, Chris, (1958-)

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Sports marketing and the psychology of marketing communication

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sports marketing and the psychology of marketing communication/ edited by Lynn R. Kahle, Chris Riley.
其他作者:	Riley, Chris,
出版者:	Mahwah, N.J. :L. Erlbaum Associates, : 2004.,
面頁冊數:	xxiii, 415 p. :ill. ;24 cm.
叢書名:	Advertising and consumer psychology
標題:	Communication in marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107429An electronic book accessible through the World Wide Web; click for information
ISBN:	1410610004 (electronic bk.)

Sports marketing and the psychology of marketing communication
Sports marketing and the psychology of marketing communication[electronic resource] /edited by Lynn R. Kahle, Chris Riley. - Mahwah, N.J. :L. Erlbaum Associates,2004. - xxiii, 415 p. :ill. ;24 cm. - Advertising and consumer psychology.

Includes bibliographical references and indexes.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1410610004 (electronic bk.)Subjects--Topical Terms:

584906
Communication in marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: GV716 / .S649 2004eb

Dewey Class. No.: 338.4/3

Sports marketing and the psychology of marketing communication
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245 0 0 $a Sports marketing and the psychology of marketing communication $h [electronic resource] / $c edited by Lynn R. Kahle, Chris Riley.
260 $a Mahwah, N.J. : $c 2004. $b L. Erlbaum Associates,
300 $a xxiii, 415 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
504 $a Includes bibliographical references and indexes.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Communication in marketing. $3 584906
650 $a Sports $z United States $x Marketing. $3 534309
650 $a Sports $z United States $x Psychological aspects. $3 552898
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700 $a Riley, Chris, $d 1958- $3 818674
700 $a Kahle, Lynn R. $3 818673
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107429 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF