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Strategic public relations managemen...

Pinkleton, Bruce E.

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Strategic public relations management : = planning and managing effective communication programs /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic public relations management :/ Erica Weintraub Austin, Bruce E. Pinkleton.
其他題名:	planning and managing effective communication programs /
作者:	Austin, Erica Weintraub.
其他作者:	Pinkleton, Bruce E.
出版者:	Mahwah, N.J. :Lawrence Erlbaum Associates, : 2006.,
面頁冊數:	xv, 411 p. :ill. ;24 cm.
叢書名:	LEA's communication series
標題:	Public relations - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip067/2006002669.htmlhttp://www.loc.gov/catdir/toc/ecip067/2006002669.html
ISBN:	0805853804 :

Strategic public relations management : = planning and managing effective communication programs /
Austin, Erica Weintraub.

Strategic public relations management :planning and managing effective communication programs /Erica Weintraub Austin, Bruce E. Pinkleton. - 2nd ed. - Mahwah, N.J. :Lawrence Erlbaum Associates,2006. - xv, 411 p. :ill. ;24 cm. - LEA's communication series.

Includes bibliographical references (p. 389-399) and indexes.

ISBN: 0805853804 :US99.95

LCCN: 2006002669

Nat. Bib. No.: GBA645122bnb

Nat. Bib. Agency Control No.: 013459967UkSubjects--Topical Terms:

788095
Public relations
--Management.

LC Class. No.: HD59 / .A97 2006

Dewey Class. No.: 659.2

Strategic public relations management : = planning and managing effective communication programs /
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