| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
The power of strategic thinking/ Michel Robert. |
| 其他題名: |
lock in markets, lock out competitors / |
| 作者: |
Robert, Michel, |
| 出版者: |
New York, N.Y. :McGraw-Hill, : c2000., |
| 面頁冊數: |
xii, 206 p. :ill. ;24 cm. |
| 內容註: |
Preface -- 1. Do you suffer from competitor obsession? -- 2. Changing the rules of play -- 3. The CEO's dilemma: strategic ambiguity -- 4. Strategic thinking: the essence of competitive advantage -- 5. Driving force: the DNA of strategic thinking -- 6. Crafting and articulating a distinctive strategy -- 7. Areas of excellence: widening your competitive advantage -- 8. The concept of strategic leverage -- 9. Managing your competitor's strategy to your advantage -- 10. Sandbox competition and the rules of war -- 11. T. |
| 標題: |
Business planning. - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=24035An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
058520120X (electronic bk.) |