| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Advertising age handbook of advertising/ Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain. |
| 作者: |
Lewis, Herschell Gordon, |
| 其他作者: |
Nelson, Carol, |
| 出版者: |
Lincolnwood, Ill. :NTC Business Books, : 1999., |
| 面頁冊數: |
xi, 228 p. :ill. ;24 cm. |
| 附註: |
Includes index. |
| 標題: |
Advertising - Handbooks, manuals, etc. - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=23959An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0585189153 (electronic bk.) |