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Strategic brand communication campaigns
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Strategic brand communication campaigns
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic brand communication campaigns/ Don E. Schultz, Beth E. Barnes.
作者:
Schultz, Don E.
出版者:
Lincolnwood, Ill. :NTC Business Books, : c1999.,
面頁冊數:
xxi, 378 p. :ill. ;24 cm.
標題:
Advertising campaigns. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13259An electronic book accessible through the World Wide Web; click for information
ISBN:
0585124221 (electronic bk.)
Strategic brand communication campaigns
Schultz, Don E.
Strategic brand communication campaigns
[electronic resource] /Don E. Schultz, Beth E. Barnes. - 5th ed. - Lincolnwood, Ill. :NTC Business Books,c1999. - xxi, 378 p. :ill. ;24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.
Available via the World Wide Web.
ISBN: 0585124221 (electronic bk.)Subjects--Topical Terms:
605249
Advertising campaigns.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5823 / .S3637 1999eb
Dewey Class. No.: 659.1/
Strategic brand communication campaigns
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