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The fundamentals and practice of mar...

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Mackay, Adrian.

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The fundamentals and practice of marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The fundamentals and practice of marketing // John Wilmshurst, Adrian Mackay.
作者:	Wilmshurst, John.
其他作者:	Mackay, Adrian.
出版者:	Oxford ;Butterworth-Heinemann, : 2002.,
面頁冊數:	viii, 376 p. :ill. ;25 cm.
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/els031/2002026236.htmlhttp://www.loc.gov/catdir/toc/els031/2002026236.html
電子資源:	http://www.loc.gov/catdir/description/els031/2002026236.htmlhttp://www.loc.gov/catdir/description/els031/2002026236.html
ISBN:	075065449X (pbk.)

The fundamentals and practice of marketing /
Wilmshurst, John.

The fundamentals and practice of marketing /John Wilmshurst, Adrian Mackay. - 4th ed. - Oxford ;Butterworth-Heinemann,2002. - viii, 376 p. :ill. ;25 cm.

ISBN: 075065449X (pbk.)

LCCN: 2002026236Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .W5476 2002

Dewey Class. No.: 658.8

The fundamentals and practice of marketing /
LDR:00798pam a2200193 a 45 001 713436
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020 $a 075065449X (pbk.)
035 $a FN95T0184
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050 0 0 $a HF5415 $b .W5476 2002
082 0 0 $a 658.8 $2 21
100 $a Wilmshurst, John. $3 781426
245 1 4 $a The fundamentals and practice of marketing / $c John Wilmshurst, Adrian Mackay.
250 $a 4th ed.
260 $a Oxford ; $a Boston, MA : $c 2002. $b Butterworth-Heinemann,
300 $a viii, 376 p. : $b ill. ; $c 25 cm.
650 $a Marketing. $3 536353
700 $a Mackay, Adrian. $3 605359
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els031/2002026236.html $z http://www.loc.gov/catdir/toc/els031/2002026236.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els031/2002026236.html $z http://www.loc.gov/catdir/description/els031/2002026236.html

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