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Integrated marketing communications ...

~

Pelsmacker, Patrick de, (1957-.)

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Integrated marketing communications : = a primer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Integrated marketing communications :/ Philip J. Kitchen and Patrick de Pelsmacker.
其他題名:	a primer /
作者:	Kitchen, Philip J.
其他作者:	Pelsmacker, Patrick de,
出版者:	London ;Routledge, : 2004.,
面頁冊數:	xiii, 193 p. :ill. ;24 cm.
內容註:	Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.
標題:	Communication in marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0413/2004000946.htmlhttp://www.loc.gov/catdir/toc/ecip0413/2004000946.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0701/2004000946-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0701/2004000946-d.html
ISBN:	0415314208

Integrated marketing communications : = a primer /
Kitchen, Philip J.

Integrated marketing communications :a primer /Philip J. Kitchen and Patrick de Pelsmacker. - London ;Routledge,2004. - xiii, 193 p. :ill. ;24 cm.

Includes bibliographical references (p. 178-186) and index.

Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing.

ISBN: 0415314208

LCCN: 2004000946

Nat. Bib. No.: GBA4X5306bnbSubjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .K575 2004

Dewey Class. No.: 658.8/001/4

Integrated marketing communications : = a primer /
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