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Winning direct response advertising ...
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Winning direct response advertising = from print through interactive media /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Winning direct response advertising/ Joan Throckmorton.
Reminder of title:
from print through interactive media /
Author:
Throckmorton, Joan.
Published:
Lincolnwood, Ill. :NTC Business Books, : 1997.,
Description:
xv, 454 p. :ill. ;29 cm.
Notes:
Includes index.
Subject:
Advertising, Direct-mail. -
Online resource:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=13296An electronic book accessible through the World Wide Web; click for information
ISBN:
0585140103 (electronic bk.)
Winning direct response advertising = from print through interactive media /
Throckmorton, Joan.
Winning direct response advertising
from print through interactive media /[electronic resource] :Joan Throckmorton. - 2nd ed. - Lincolnwood, Ill. :NTC Business Books,1997. - xv, 454 p. :ill. ;29 cm.
Includes index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.
Available via the World Wide Web.
ISBN: 0585140103 (electronic bk.)Subjects--Topical Terms:
694353
Advertising, Direct-mail.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5861 / .T47 1997eb
Dewey Class. No.: 659.13/3
Winning direct response advertising = from print through interactive media /
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An electronic book accessible through the World Wide Web; click for information
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AMF
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EB HF5861 T47 1997
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