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Beyond 2000 = the future of direct marketing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Beyond 2000/ [edited by] Jerry I. Reitman ; foreword by James G. Oates.
其他題名:	the future of direct marketing /
其他作者:	Reitman, Jerry I.
出版者:	Lincolnwood, Ill. :NTC Business Books, : c1994.,
面頁冊數:	xxv, 268 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Direct marketing - Forecasting. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13279An electronic book accessible through the World Wide Web; click for information
ISBN:	0585153442 (electronic bk.)

Beyond 2000 = the future of direct marketing /
Beyond 2000the future of direct marketing /[electronic resource] :[edited by] Jerry I. Reitman ; foreword by James G. Oates. - Lincolnwood, Ill. :NTC Business Books,c1994. - xxv, 268 p. :ill. ;24 cm.

Includes index.

Strategic challenges for beyond 2000.Don E. Schultz ;Part I.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via the World Wide Web.

ISBN: 0585153442 (electronic bk.)Subjects--Topical Terms:

772333
Direct marketing
--Forecasting.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.126 / .B49 1994eb

Dewey Class. No.: 658.8/4

Beyond 2000 = the future of direct marketing /
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007 cr cn-
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020 $a 0585153442 (electronic bk.)
035 $a ocm43477187
035 $a 708858
040 $a N $c N $d OCL $d OCLCQ $d OCL
049 $a AMFA
050 1 4 $a HF5415.126 $b .B49 1994eb
082 0 4 $a 658.8/4 $2 20
245 0 0 $a Beyond 2000 $h [electronic resource] : $b the future of direct marketing / $c [edited by] Jerry I. Reitman ; foreword by James G. Oates.
260 $a Lincolnwood, Ill. : $c c1994. $b NTC Business Books,
300 $a xxv, 268 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 1 0 $g Part I. $t Strategic challenges for beyond 2000. $g 1. The $t natural evolution of direct marketing: intergrated maarketing and integrated marketing communications / $r Don E. Schultz ; $g 2. $t Integrated marketing: uncertain today, less certain tomorrow/ $r Carol Nelson ; $g 3. The $t future is international: a guide for growth / $r Drayton Bird ; $g 4. $t What direct agencies will need to succeed: coping with the forces of change/ $r Tom Collinger -- $g Part II. $t Technology and the consumer. $g 5. $t Consumer privacy: the sage continues-and will not go away/ $r Lisa A. Petrison, Paul Wang, & David M. Messick ; $g 6. $t Back, back, back to the future: how quantum leaps in technology bring us back to the old days of old-personal service to every customer/ $r Stephen A. Cone ; $g 7. $t New heights for the list broker: the tip ten challenges / $r Linda McAleer ; $g 8. A $t media planner's guide to the future: more choices, more tools/ $r Jack Klues & Jayne Zenaty Spittler ; $g 9. The $t new media company: what magazine companies need to offer direct marketers/ $r Hershel Sarbin, William Duch & Toni Apgar -- $g Part III. $t Messages for all media. $g 10. $t Looking back is looking ahead: every syllable counts in making creative messages stand out/ $r Herschell Gordon Lewis ; $g 11. $t Is there a future for direct mail? Problems and prognosis / $r Alan Rosenspan ; $g 12. $t Catalogs: new technology, new markets, new horizons / $r Maxwell Sroge ; $g 13. $t Integrated telemarketing: sheathing the double-edged sword/ $r Ernan Roman ; $g 14. $t Sales promotion and trade incentives: new, electronic horizons / $r H. Robert Wientzen -- $g Part IV. $t Special applications. $g 15. $t Direct response TV: keeping an eye on the prize/ $r Ron Bliwas ; $g 16. $t Business-to-business direct marketing: the fundamental forces of change / $r Donald R. Libey ; $g 17. $t Retail direct mail: comes the revolution / $r Muray Raphel ; $g 18. $t Clubs: old, now, and new/ $r Leon Graham & Worth Linen ; $g 19. $t Financial services direct marketing: investing for the future / $r James R. Rosenfield ; $g 20. $t Book publishing and the new consumer: providing information and entertainment for the year 2000 and beyond/ $r John D. Hall ; $g 21. $t Finding the direct marketer of the future: accomplishments and challenges / John D. Yeck -- $g Afterword. The $t past, present, and future of direct marketing / $r Bob Stone.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2000. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Direct marketing $x Forecasting. $3 772333
650 $a Direct marketing. $3 667134
655 $a Electronic books. $2 lcsh $3 542853
700 $a Reitman, Jerry I. $3 772332
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=13279 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF