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Market leadership strategies for ser...

Middlebrooks, Arthur.

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Market leadership strategies for service companies = creating growth, profits, and customer loyalty /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Market leadership strategies for service companies/ Craig Terrill and Arthur Middlebrooks.
其他題名:	creating growth, profits, and customer loyalty /
作者:	Terrill, Craig.
其他作者:	Middlebrooks, Arthur.
出版者:	Lincolnwood, Ill. :NTC Business Books, : c2000.,
面頁冊數:	xvi, 268 p. :ill. ;24 cm.
附註:	At head of title: American Marketing Association.
標題:	Service industries - Marketing -
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=11917An electronic book accessible through the World Wide Web; click for information
ISBN:	058510672X (electronic bk.)

Market leadership strategies for service companies = creating growth, profits, and customer loyalty /
Terrill, Craig.

Market leadership strategies for service companiescreating growth, profits, and customer loyalty /[electronic resource] :Craig Terrill and Arthur Middlebrooks. - Lincolnwood, Ill. :NTC Business Books,c2000. - xvi, 268 p. :ill. ;24 cm.

At head of title: American Marketing Association.

Includes bibliographical references (p. 253-254) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via the World Wide Web.

ISBN: 058510672X (electronic bk.)Subjects--Topical Terms:

714259
Service industries
--MarketingIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD9980.5 / .T457 2000eb

Dewey Class. No.: 658.8

Market leadership strategies for service companies = creating growth, profits, and customer loyalty /
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650 $a Service industries $x Marketing $x Management. $3 714259
650 $a Services (Industrie) $x Marketing $x Gestion. $3 771192
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