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Digital business : = concepts and st...
~
Coupey, Eloise.
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Digital business : = concepts and strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Digital business :/ Eloise Coupey.
其他題名:
concepts and strategy /
作者:
Coupey, Eloise.
出版者:
Upper Saddle River, N.J. :Pearson Prentice Hall, : c2005.,
面頁冊數:
xxiii, 433 p. :ill. ;24 cm.
內容註:
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
標題:
Electronic commerce. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0419/2004014011.htmlhttp://www.loc.gov/catdir/toc/ecip0419/2004014011.html
ISBN:
0131293400 (pbk. : international ed.)
Digital business : = concepts and strategy /
Coupey, Eloise.
Digital business :
concepts and strategy /Eloise Coupey. - 2nd ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2005. - xxiii, 433 p. :ill. ;24 cm.
Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
ISBN: 0131293400 (pbk. : international ed.)
LCCN: 2004014011Subjects--Topical Terms:
576153
Electronic commerce.
LC Class. No.: HF5548.32 / .C68 2005
Dewey Class. No.: 658.8/72
Digital business : = concepts and strategy /
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