Digital business : = concepts and st...
Coupey, Eloise.

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  • Digital business : = concepts and strategy /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Digital business :/ Eloise Coupey.
    其他題名: concepts and strategy /
    作者: Coupey, Eloise.
    出版者: Upper Saddle River, N.J. :Pearson Prentice Hall, : c2005.,
    面頁冊數: xxiii, 433 p. :ill. ;24 cm.
    內容註: Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business.
    標題: Electronic commerce. -
    電子資源: http://www.loc.gov/catdir/toc/ecip0419/2004014011.htmlhttp://www.loc.gov/catdir/toc/ecip0419/2004014011.html
    ISBN: 0131293400 (pbk. : international ed.)
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W0005901 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5548.32 C68 2005 一般使用(Normal) 在架 0
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