| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Persuasive business proposals/ Tom Sant. |
| 其他題名: |
writing to win customers, clients, and contracts / |
| 作者: |
Sant, Tom. |
| 出版者: |
New York :AMACOM, : c1992., |
| 面頁冊數: |
x, 214 p. :ill. ;24 cm. |
| 附註: |
"A Sue Katz & Associates book." |
| 內容註: |
The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal. |
| 標題: |
Persuasion (Rhetoric) - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2090An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0585024367 (electronic bk.) |