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The Ultimate CRM handbook : = strate...

Freeland, John G.

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The Ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Ultimate CRM handbook :/ John G. Freeland, editor.
Reminder of title:	strategies and concepts for building enduring customer loyalty and profitability /
remainder title:	CRM handbook
other author:	Freeland, John G.
Published:	New York, N.Y. :McGraw-Hill, : c2003.,
Description:	viii, 353 p. :ill. ;24 cm.
Subject:	Brand name products - Marketing -
ISBN:	0071409351

The Ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
The Ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /CRM handbookJohn G. Freeland, editor. - New York, N.Y. :McGraw-Hill,c2003. - viii, 353 p. :ill. ;24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 0071409351US34.95

LCCN: 2002010873Subjects--Topical Terms:

629395
Brand name products
--Marketing

LC Class. No.: HF5415.5 / .U45 2003

Dewey Class. No.: 658.8/12

The Ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
LDR:00651cam a2200181 a 45 001 690869
005 20031127
008 090806s2003 nyua b 00100 eng
010 $a 2002010873
020 $a 0071409351 $q (hbk.) : $c US34.95
020 $a 9780071409353 $q (hbk.)
040 $a DLC $b eng
050 0 0 $a HF5415.5 $b .U45 2003
082 0 0 $a 658.8/12 $2 21
245 1 0 $a The Ultimate CRM handbook : $b strategies and concepts for building enduring customer loyalty and profitability / $c John G. Freeland, editor.
246 3 # $a CRM handbook
260 # $a New York, N.Y. : $b McGraw-Hill, $c c2003.
300 $a viii, 353 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 313-319) and index.
650 # 0 $a Brand name products $x Marketing $x Management. $3 629395
650 # 0 $a Customer loyalty. $3 717777
650 # 0 $a Customer relations $x Management. $3 582814
700 0 # $a Freeland, John G. $3 738142