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Marketing strategy : = the challenge...
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Mercer, David
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Marketing strategy : = the challenge of the external environment /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing strategy :/ David Mercer.
其他題名:
the challenge of the external environment /
作者:
Mercer, David
出版者:
London ;Sage in association with Open University Business School, : c1998.,
面頁冊數:
viii, 325 p. :ill. ;25 cm.
標題:
Business planning. -
ISBN:
0761958754 :
Marketing strategy : = the challenge of the external environment /
Mercer, David
Marketing strategy :
the challenge of the external environment /David Mercer. - London ;Sage in association with Open University Business School,c1998. - viii, 325 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 0761958754 :US82.00
LCCN: 97062267
Nat. Bib. No.: GB98-22828Subjects--Topical Terms:
602297
Business planning.
LC Class. No.: HF5415 / .M452 1998
Dewey Class. No.: 658.8
Marketing strategy : = the challenge of the external environment /
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