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Exploring marketing research /

~

Zikmund, William G.

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Exploring marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Exploring marketing research // William G. Zikmund.
Author:	Zikmund, William G.
Published:	Fort Worth :Dryden Press, : c1994.,
Description:	xxiv, 818 p. :ill. (some col.) ;26 cm.
Subject:	Marketing research. -
ISBN:	0030981360 (pbk.) :

Exploring marketing research /
Zikmund, William G.

Exploring marketing research /William G. Zikmund. - 5th ed. - Fort Worth :Dryden Press,c1994. - xxiv, 818 p. :ill. (some col.) ;26 cm.

Includes bibliographical references (p. 785-795) and indexes.

ISBN: 0030981360 (pbk.) :US28.05

LCCN: 93002281Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .Z54 1994

Dewey Class. No.: 658.8/3

Exploring marketing research /
LDR:00586nam a2200193 a 45 001 665243
003 DLC
005 19940624192133.7
008 930518s1994 txua b 001 0 eng
010 $a 93002281
020 $a 0030981360 (pbk.) : $c US28.05
035 $a dt 00002442
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.2 $b .Z54 1994
082 0 0 $a 658.8/3 $2 20
100 $a Zikmund, William G. $3 615401
245 1 0 $a Exploring marketing research / $c William G. Zikmund.
250 $a 5th ed.
260 $a Fort Worth : $c c1994. $b Dryden Press,
300 $a xxiv, 818 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references (p. 785-795) and indexes.
650 $a Marketing research. $3 532352

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W0012527

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 Z68 1994

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1 records • Pages 1 •
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