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Research traditions in marketing /
~
Laurent, Gilles.
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Research traditions in marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Research traditions in marketing // edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
其他作者:
Laurent, Gilles.
出版者:
Boston :Kluwer Academic Publishers, : c1994.,
面頁冊數:
xxii, 442 p. :ill. ;24 cm.
附註:
Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
叢書名:
International series in quantitative marketing
標題:
Marketing research - Congresses. -
ISBN:
0792393880 (acid-free paper)
Research traditions in marketing /
Research traditions in marketing /
edited by Gilles Laurent, Gary L. Lilien, Bernard Pras. - Boston :Kluwer Academic Publishers,c1994. - xxii, 442 p. :ill. ;24 cm. - International series in quantitative marketing.
Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
Includes bibliographical references.
ISBN: 0792393880 (acid-free paper)
LCCN: 93014432Subjects--Topical Terms:
692766
Marketing research
--Congresses.
LC Class. No.: HF5415.2 / .R444 1994
Dewey Class. No.: 658.8/3
Research traditions in marketing /
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