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Marketing strategies for services : ...

Kostecki, M. M.

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Marketing strategies for services : = globalization, client-orientation, deregulation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategies for services :/ edited by M.M. Kostecki.
Reminder of title:	globalization, client-orientation, deregulation /
other author:	Kostecki, M. M.
Published:	Oxford [England] ;Pergamon Press, : 1994.,
Description:	xix, 250 p. :ill. ;24 cm.
Notes:	Includes indexes.
Subject:	Professions - Marketing -
ISBN:	0080423892 :

Marketing strategies for services : = globalization, client-orientation, deregulation /
Marketing strategies for services :globalization, client-orientation, deregulation /edited by M.M. Kostecki. - Oxford [England] ;Pergamon Press,1994. - xix, 250 p. :ill. ;24 cm.

Includes indexes.

Bibliography: p. 229-243.

ISBN: 0080423892 :UK41.00

LCCN: 93039236Subjects--Topical Terms:

685722
Professions
--Marketing

LC Class. No.: HD9980.5 / .M373 1994

Dewey Class. No.: 658.8

Marketing strategies for services : = globalization, client-orientation, deregulation /
LDR:00616nam a2200193 a 45 001 660693
003 DLC
005 19981127132220.9
008 931012s1994 enka b 00100 eng
010 $a 93039236
020 $a 0080423892 : $c UK41.00
035 $a dt 00017422
040 $a DLC $c DLC $d DLC
050 0 0 $a HD9980.5 $b .M373 1994
082 0 0 $a 658.8 $2 20
245 0 0 $a Marketing strategies for services : $b globalization, client-orientation, deregulation / $c edited by M.M. Kostecki.
260 $a Oxford [England] ; $a New York : $c 1994. $b Pergamon Press,
300 $a xix, 250 p. : $b ill. ; $c 24 cm.
500 $a Includes indexes.
504 $a Bibliography: p. 229-243.
650 $a Professions $x Marketing $x Case studies. $3 685722
650 $a Service industries $x Marketing $x Case studies. $3 685723
700 $a Kostecki, M. M. $3 685721