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Global marketing management : = a st...

~

Walters, Peter George Pakenham, (1946-)

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Global marketing management : = a strategic perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global marketing management :/ Brian Toyne, Peter G.P. Walters.
其他題名:	a strategic perspective /
作者:	Toyne, Brian.
其他作者:	Walters, Peter George Pakenham,
出版者:	Boston :Allyn and Bacon, : c1993.,
面頁冊數:	xxvi, 734 p. :ill. ;25 cm.
標題:	Export marketing - Management. -
ISBN:	0205141374 : 1c$49.50

Global marketing management : = a strategic perspective /
Toyne, Brian.

Global marketing management :a strategic perspective /Brian Toyne, Peter G.P. Walters. - 2nd ed. - Boston :Allyn and Bacon,c1993. - xxvi, 734 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0205141374 : 1c$49.50

LCCN: 92031302Subjects--Topical Terms:

647445
Export marketing
--Management.

LC Class. No.: HF1416 / .T66 1993

Dewey Class. No.: 658.8/4

Global marketing management : = a strategic perspective /
LDR:00581nam a2200193 a 45 001 642491
003 DLC
005 19930406123053.7
008 920916s1993 maua 001 0 eng
010 $a 92031302
020 $a 0205141374 : 1c$49.50
035 $a I8807241
040 $a DLC $c DLC $d DLC
050 0 0 $a HF1416 $b .T66 1993
082 0 0 $a 658.8/4 $2 20
100 $a Toyne, Brian. $3 647444
245 1 0 $a Global marketing management : $b a strategic perspective / $c Brian Toyne, Peter G.P. Walters.
250 $a 2nd ed.
260 $a Boston : $c c1993. $b Allyn and Bacon,
300 $a xxvi, 734 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Export marketing $x Management. $3 647445
650 $a International business enterprises $x Management. $3 582824
700 $a Walters, Peter George Pakenham, $d 1946- $3 647443

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六樓西文書區HC-Z(6F Western Language Books)

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HF1416 T66 1993

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