Global marketing and advertising : =...
Mooij, Marieke K. de, (1943-)

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  • Global marketing and advertising : = understanding cultural paradoxes /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Global marketing and advertising :/ Marieke de Mooij.
    其他題名: understanding cultural paradoxes /
    作者: Mooij, Marieke K. de,
    出版者: Thousand Oaks, Calif. :Sage, : c2005.,
    面頁冊數: xvi, 269 p. :ill. ;26 cm.
    內容註: The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture -- From value paradox to strategy.
    標題: Target marketing - Cross-cultural studies. -
    ISBN: 1412914752$b(hbk.)
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F0047670 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.127 M66 2005 一般使用(Normal) 在架 0
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