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The new public : = professional comm...

Mayhew, Leon H.

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The new public : = professional communication and the means of social influence /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The new public :/ Leon H. Mayhew.
其他題名:	professional communication and the means of social influence /
作者:	Mayhew, Leon H.
出版者:	Cambridge ;Cambridge University Press, : 1997.,
面頁冊數:	xi, 332 p. ;24 cm.
叢書名:	Cambridge cultural social studies
標題:	Public relations. -
ISBN:	0521481465$b(hbk.) :

The new public : = professional communication and the means of social influence /
Mayhew, Leon H.

The new public :professional communication and the means of social influence /Leon H. Mayhew. - Cambridge ;Cambridge University Press,1997. - xi, 332 p. ;24 cm. - Cambridge cultural social studies.

Includes bibliographical references (p. 303-325) and index.

ISBN: 0521481465$b(hbk.) :NT$1006

LCCN: 96049355 Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HM263 / .M3124 1997

Dewey Class. No.: 659.2

The new public : = professional communication and the means of social influence /
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650 $a Communication $x Social aspects. $3 540309
650 $a Influence (Psychology) $3 583387
650 $a Manipulative behavior. $3 583388
650 $a Persuasion (Psychology) $3 533184