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Qualitative research methods in publ...

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Holloway, Immy.

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Qualitative research methods in public relations and marketing communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Qualitative research methods in public relations and marketing communications // Christine Daymon and Immy Holloway.
作者:	Daymon, Christine,
其他作者:	Holloway, Immy.
出版者:	London ;Routledge, : 2002.,
面頁冊數:	viii, 293 p. :ill. ;24 cm.
標題:	Corporations - Public relations -
ISBN:	0415222745$b(pbk.) :

Qualitative research methods in public relations and marketing communications /
Daymon, Christine,1952-

Qualitative research methods in public relations and marketing communications /Christine Daymon and Immy Holloway. - London ;Routledge,2002. - viii, 293 p. :ill. ;24 cm.

Includes bibliographical references (p. [275]-284) and index.

ISBN: 0415222745$b(pbk.) :NT41056

LCCN: 2001048321Subjects--Topical Terms:

581291
Corporations
--Public relations

LC Class. No.: HD59 / .D347 2002

Dewey Class. No.: 659.2/07/2

Qualitative research methods in public relations and marketing communications /
LDR:00667pam _22002054a_450 001 606695
003 DLC
005 20040824154040.0
008 040824s2002 enka b 001 0 eng
010 $a 2001048321
020 $a 0415222745$b(pbk.) : $c NT41056
020 $a 0415222737
035 $a 00282165
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD59 $b .D347 2002
082 0 0 $a 659.2/07/2 $2 21
100 $a Daymon, Christine, $d 1952- $3 581290
245 1 0 $a Qualitative research methods in public relations and marketing communications / $c Christine Daymon and Immy Holloway.
260 $a London ; $a New York : $c 2002. $b Routledge,
300 $a viii, 293 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [275]-284) and index.
650 $a Corporations $x Public relations $x Research $x Methodology $3 581291
650 $a Public relations $x Research $x Methodology. $3 581292
650 $a Marketing research $x Methodology. $3 581293
650 $a Qualitative research. $3 536745
700 $a Holloway, Immy. $3 581289

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罕用書庫227室(美崙校區,調書請點預約)(RU_227)

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