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Vending retail marketing = text and ...

Stoyanov, Dobromir Kirilov.

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Vending retail marketing = text and international cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Vending retail marketing/ by Dobromir Kirilov Stoyanov.
其他題名:	text and international cases /
作者:	Stoyanov, Dobromir Kirilov.
出版者:	Cham :Springer Nature Switzerland : : 2025.,
面頁冊數:	xvi, 153 p. :ill., digital ;24 cm.
內容註:	Introduction -- The complex and multifaceted nature of the vending phenomenon -- Marketing classification of vending channels -- Product decisions in vending retail marketing -- Price decisions in vending retail marketing -- Distribution decisions in vending retail marketing -- Conclusion.
Contained By:	Springer Nature eBook
標題:	Vending machines - Marketing. -
電子資源:	https://doi.org/10.1007/978-3-031-90123-2
ISBN:	9783031901232

Vending retail marketing = text and international cases /
Stoyanov, Dobromir Kirilov.

Vending retail marketingtext and international cases /[electronic resource] :by Dobromir Kirilov Stoyanov. - Cham :Springer Nature Switzerland :2025. - xvi, 153 p. :ill., digital ;24 cm. - Classroom companion: business,2662-2874. - Classroom companion: business..

Introduction -- The complex and multifaceted nature of the vending phenomenon -- Marketing classification of vending channels -- Product decisions in vending retail marketing -- Price decisions in vending retail marketing -- Distribution decisions in vending retail marketing -- Conclusion.

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world. By bridging academic research with practical applications, the book deepens readers' understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.

ISBN: 9783031901232

Standard No.: 10.1007/978-3-031-90123-2doiSubjects--Topical Terms:

3787593
Vending machines
--Marketing.

LC Class. No.: HD9999.V442

Dewey Class. No.: 381.456646

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