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The flight into strategic ambiguity ...

Hoffjann, Olaf.

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The flight into strategic ambiguity = strategic communication between ambiguity and clarity /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The flight into strategic ambiguity/ by Olaf Hoffjann.
其他題名:	strategic communication between ambiguity and clarity /
作者:	Hoffjann, Olaf.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	xii, 209 p. :ill., digital ;24 cm.
內容註:	Introduction -- Strategic Communication between Clarity and Ambiguity Focus -- The Explosion of Societal Ambiguity -- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism -- The Double Flight of Organizations -- Dimensions of Strategic Clarity and Ambiguity -- An Alternative Perspective: Ambiguous Practices as a Play -- Consequences of Strategic Ambiguity -- Oscillating Society.
Contained By:	Springer Nature eBook
標題:	Ambiguity. -
電子資源:	https://doi.org/10.1007/978-3-658-47053-1
ISBN:	9783658470531

The flight into strategic ambiguity = strategic communication between ambiguity and clarity /
Hoffjann, Olaf.

The flight into strategic ambiguitystrategic communication between ambiguity and clarity /[electronic resource] :by Olaf Hoffjann. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xii, 209 p. :ill., digital ;24 cm.

Introduction -- Strategic Communication between Clarity and Ambiguity Focus -- The Explosion of Societal Ambiguity -- Ambiguity Mirror Public Sphere and the Ambiguity Driver Journalism -- The Double Flight of Organizations -- Dimensions of Strategic Clarity and Ambiguity -- An Alternative Perspective: Ambiguous Practices as a Play -- Consequences of Strategic Ambiguity -- Oscillating Society.

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication - and its opposite, strategic clarity - with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity. This book is a translation of the original German edition "Die Flucht in die Ambiguität". The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The Author Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.

ISBN: 9783658470531

Standard No.: 10.1007/978-3-658-47053-1doiSubjects--Topical Terms:

659528
Ambiguity.

LC Class. No.: HF5718 / .H64 2025

Dewey Class. No.: 658.45

The flight into strategic ambiguity = strategic communication between ambiguity and clarity /
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520 $a This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of ESG or governments to promise stability and prosperity without fully committing themselves, disappointing no one and securing every freedom. This book describes in detail the diverse practices of ambiguous strategic communication - and its opposite, strategic clarity - with many examples. For academics, it offers a detailed framework for describing and researching strategic ambiguity. For PR practitioners, it provides a toolbox for the use of strategic ambiguity. Lastly, it provides journalists with a means of recognizing and criticizing questionable strategic ambiguity. This book is a translation of the original German edition "Die Flucht in die Ambiguität". The translation was done with the help of an artificial intelligence machine translation tool. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The Author Olaf Hoffjann, Prof. Dr., has been Professor of Communication Science, in particular Organizational Communication and Public Relations, at the Otto Friedrich University of Bamberg since 2019. He previously held a professorship at Ostfalia University (2011-2019) and at the Mediadesign University in Berlin (2006-2011). His research focuses on political communication, consulting communication, public relations and public affairs.
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