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Teaching business concepts by the us...

Guo, Anqi.

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Teaching business concepts by the use of deliberate metaphors

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Teaching business concepts by the use of deliberate metaphors/ by Anqi Guo.
作者:	Guo, Anqi.
出版者:	Singapore :Springer Nature Singapore : : 2025.,
面頁冊數:	vii, 198 p. :ill. (chiefly color), digital ;24 cm.
內容註:	Introduction -- Theoretical Foundations and Conceptual Frameworks of Deliberate Metaphor -- Deliberate Metaphor in Educational Contexts: Applications and Implications -- Designing Experiments for Economics Teaching -- Exploring the Teaching Outcomes of the First Round of Instructional Design -- Exploring the Teaching Outcomes of the Second Round of Instructional Design -- Comments from Peer Teachers Who Have Taught Economics -- Differential Impact of Deliberate Metaphors in Economics Education: Insights, Applications, and Implications.
Contained By:	Springer Nature eBook
標題:	Business education. -
電子資源:	https://doi.org/10.1007/978-981-97-9781-3
ISBN:	9789819797813

Teaching business concepts by the use of deliberate metaphors
Guo, Anqi.

Teaching business concepts by the use of deliberate metaphors[electronic resource] /by Anqi Guo. - Singapore :Springer Nature Singapore :2025. - vii, 198 p. :ill. (chiefly color), digital ;24 cm.

Introduction -- Theoretical Foundations and Conceptual Frameworks of Deliberate Metaphor -- Deliberate Metaphor in Educational Contexts: Applications and Implications -- Designing Experiments for Economics Teaching -- Exploring the Teaching Outcomes of the First Round of Instructional Design -- Exploring the Teaching Outcomes of the Second Round of Instructional Design -- Comments from Peer Teachers Who Have Taught Economics -- Differential Impact of Deliberate Metaphors in Economics Education: Insights, Applications, and Implications.

This book discusses the underlying metaphors of some important business principles and terms and positive teaching effects from deliberately implanting those metaphors in business lessons. It introduces original metaphors creatively used in live webcast courses which introduce difficult economic concepts to netizens. The deliberate metaphor is considered to represent a new dimension of metaphor, the communicative dimension. The book explores the communicative effect of deliberate metaphors and proves its effectiveness in teaching difficult business concepts. This book explores different uses of deliberate metaphors designed to support the teaching of business concepts and discusses two teaching experiments done to explore their effectiveness. Results showed that a focused design using deliberate metaphors in the lectures improved test performance, while a scattered design using deliberate metaphors used in lectures significantly increased students' interest in the lectures.

ISBN: 9789819797813

Standard No.: 10.1007/978-981-97-9781-3doiSubjects--Topical Terms:

543396
Business education.

LC Class. No.: HF1106

Dewey Class. No.: 650.071

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