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Toolbox innovation communication = b...

Hohenauer, Florian.

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Toolbox innovation communication = breakthroughs with skillful communication : strategic models and methods that will help innovation succeed /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Toolbox innovation communication/ by Florian Hohenauer.
其他題名:	breakthroughs with skillful communication : strategic models and methods that will help innovation succeed /
作者:	Hohenauer, Florian.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2025.,
面頁冊數:	xxvii, 198 p. :ill., digital ;24 cm.
內容註:	What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication - including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map -- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map -- Extra: Innovation communication and the climate crisis.
Contained By:	Springer Nature eBook
標題:	Business communication. -
電子資源:	https://doi.org/10.1007/978-3-658-46542-1
ISBN:	9783658465421

Toolbox innovation communication = breakthroughs with skillful communication : strategic models and methods that will help innovation succeed /
Hohenauer, Florian.

Toolbox innovation communicationbreakthroughs with skillful communication : strategic models and methods that will help innovation succeed /[electronic resource] :by Florian Hohenauer. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xxvii, 198 p. :ill., digital ;24 cm.

What innovation communication is and what the discipline can achieve -- The tools: 17 strategic models and methods for effective innovation communication - including those from Moore, Sinek, and Häusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map -- Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map -- Extra: Innovation communication and the climate crisis.

This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and provokes defensive reactions. Strong communication skills are essential to overcome internal and external hurdles. Effective innovation communication captures attention and builds necessary knowledge among key stakeholders. It is fast, flexible, and pragmatic, anticipating resistance, addressing potential negative impacts, and building bridges to the future. Florian Hohenauer's book targets communication professionals and those aspiring to become one. Renowned experts Christine Dingler, Gudrun Herrmann, Sascha Pallenberg, Christiane Schulz, and Gerrit Gericke, along with Danijel Višević, share their strategic approaches in guest contributions and interviews. Practical examples illustrate the application of the tools. Content What innovation communication is and what the discipline can achieve The tools: 16 strategic models and methods for effective innovation communication Guidelines for practical application, examples, and combination possibilities Model matrix and application map Extra: Innovation communication and the climate crisis The Author Florian Hohenauer has been working as an innovation communicator on the agency side for over 20 years. His clients have included global brands such as LinkedIn, McAfee, and Snowflake, as well as numerous start-ups. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658465421

Standard No.: 10.1007/978-3-658-46542-1doiSubjects--Topical Terms:

535059
Business communication.

LC Class. No.: HF5718 / .H64 2025

Dewey Class. No.: 658.45

Toolbox innovation communication = breakthroughs with skillful communication : strategic models and methods that will help innovation succeed /
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