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Marketing and smart technologies = p...

International Conference on Marketing and Technologies ((2024 :)

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Marketing and smart technologies = proceedings of ICMarkTech 2024.. Volume 2 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing and smart technologies/ edited by José Luís Reis ... [et al.].
其他題名:	proceedings of ICMarkTech 2024.
其他題名:	ICMarkTech 2024
其他作者:	Reis, José Luís.
團體作者:	International Conference on Marketing and Technologies
出版者:	Singapore :Springer Nature Singapore : : 2025.,
面頁冊數:	xvi, 927 p. :ill. (some col.), digital ;24 cm.
內容註:	Chapter 1: E-government business model based on blockchain: Examining citizens' readiness -- Chapter 2: Digital Transformation at Delta Cafés in Portugal: A case study -- Chapter 3: Cost-effective and operationally sustainable supply chain inventory planning: a mathematical programming approach -- Chapter 4: Business Intelligence and Operations Research in Supply Chain Management: A Systematic Review -- Chapter 5: Internal Connection Intensity as Logistic and Marketing Indicator of Museum Clusters Performance -- Chapter 6: Sustainable Supply Chain Strategies: A Review of EU Policies and Blockchain Implementations (2019-2024) -- Chapter 7: Machine learning for cargo code prediction in port logistics -- Chapter 8: Integrating Artificial Intelligence and the Internet of Things for Environmental Monitoring in Seaports: A dynamic model for reducing CO2 emissions -- Chapter 9: Logistics 4.0 and Digital Supply Chain: A Systematic Review -- Chapter 10: Port-Centric Strategies for Optimizing Agro-Commodity Supply Chains: Insights from Soybean Flow Redesign -- etc.
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. - Technological innovations -
電子資源:	https://doi.org/10.1007/978-981-96-3081-3
ISBN:	9789819630813

Marketing and smart technologies = proceedings of ICMarkTech 2024.. Volume 2 /
Marketing and smart technologiesproceedings of ICMarkTech 2024.Volume 2 /[electronic resource] :ICMarkTech 2024edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2025. - xvi, 927 p. :ill. (some col.), digital ;24 cm. - Smart innovation, systems and technologies,v. 4392190-3026 ;. - Smart innovation, systems and technologies ;v. 439..

Chapter 1: E-government business model based on blockchain: Examining citizens' readiness -- Chapter 2: Digital Transformation at Delta Cafés in Portugal: A case study -- Chapter 3: Cost-effective and operationally sustainable supply chain inventory planning: a mathematical programming approach -- Chapter 4: Business Intelligence and Operations Research in Supply Chain Management: A Systematic Review -- Chapter 5: Internal Connection Intensity as Logistic and Marketing Indicator of Museum Clusters Performance -- Chapter 6: Sustainable Supply Chain Strategies: A Review of EU Policies and Blockchain Implementations (2019-2024) -- Chapter 7: Machine learning for cargo code prediction in port logistics -- Chapter 8: Integrating Artificial Intelligence and the Internet of Things for Environmental Monitoring in Seaports: A dynamic model for reducing CO2 emissions -- Chapter 9: Logistics 4.0 and Digital Supply Chain: A Systematic Review -- Chapter 10: Port-Centric Strategies for Optimizing Agro-Commodity Supply Chains: Insights from Soybean Flow Redesign -- etc.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819630813

Standard No.: 10.1007/978-981-96-3081-3doiSubjects--Topical Terms:

3492949
Marketing
--Technological innovations--Congresses.

LC Class. No.: TK5105.8857

Dewey Class. No.: 658.80028563

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