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Trust in Transit : Unravel the Strat...

Zirngibl, Lea.

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Trust in Transit : Unravel the Strategies of Peer-to-Peer Sharing Economy Firms in Emerging Markets = = Confiança em Trânsito : Desvendar as Estratégias das Empresas da Economia de Partilha Entre Pares nos Mercados Emergentes.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Trust in Transit : Unravel the Strategies of Peer-to-Peer Sharing Economy Firms in Emerging Markets =/
其他題名:	Confiança em Trânsito : Desvendar as Estratégias das Empresas da Economia de Partilha Entre Pares nos Mercados Emergentes.
作者:	Zirngibl, Lea.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
面頁冊數:	52 p.
附註:	Source: Masters Abstracts International, Volume: 86-03.
Contained By:	Masters Abstracts International86-03.
標題:	Innovations. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31368379
ISBN:	9798384268130

Trust in Transit : Unravel the Strategies of Peer-to-Peer Sharing Economy Firms in Emerging Markets = = Confiança em Trânsito : Desvendar as Estratégias das Empresas da Economia de Partilha Entre Pares nos Mercados Emergentes.
Zirngibl, Lea.

Trust in Transit : Unravel the Strategies of Peer-to-Peer Sharing Economy Firms in Emerging Markets =Confiança em Trânsito : Desvendar as Estratégias das Empresas da Economia de Partilha Entre Pares nos Mercados Emergentes. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 52 p.

Source: Masters Abstracts International, Volume: 86-03.

Thesis (M.B.A.)--Universidade Catolica Portuguesa (Portugal), 2024.

The research explores effective trust-building mechanisms for peer-to-peer (P2P) sharing economy firms intending to expand to emerging markets. By adopting a qualitative research approach consisting of primary and secondary data, the study combines expert interviews across different fields with a content analysis of existing research on trust-building mechanisms and institutional voids in emerging markets.The study concludes by developing a model illustrating the process of addressing institutional voids within emerging markets and leveraging them as strategic advantages for the P2P sharing firm. Findings underline four essential trust-building mechanisms in emerging markets: reputation systems, localisation, technical in-app mechanisms, and educational content. The study highlights the synergy between the mentioned mechanisms and the strategic filling of institutional voids as part of the business model, maximising consumer trust and consequentially enhancing potential market success.This research contributes theoretical insights by introducing a new perspective that combines trust-building mechanisms with the strategic filling of institutional voids in the peer-to-peer sharing economy. Seeing the significant cultural differences within emerging markets, the research recommends that industry practitioners adapt their business models and strategies to local preferences and needs. Notably, the study underlines the implementation of pilot projects in different areas of the emerging country to establish more effective, culturally aligned services, thereby diminishing risks associated with entering new markets.

ISBN: 9798384268130Subjects--Topical Terms:

754112
Innovations.

Trust in Transit : Unravel the Strategies of Peer-to-Peer Sharing Economy Firms in Emerging Markets = = Confiança em Trânsito : Desvendar as Estratégias das Empresas da Economia de Partilha Entre Pares nos Mercados Emergentes.
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520 $a The research explores effective trust-building mechanisms for peer-to-peer (P2P) sharing economy firms intending to expand to emerging markets. By adopting a qualitative research approach consisting of primary and secondary data, the study combines expert interviews across different fields with a content analysis of existing research on trust-building mechanisms and institutional voids in emerging markets.The study concludes by developing a model illustrating the process of addressing institutional voids within emerging markets and leveraging them as strategic advantages for the P2P sharing firm. Findings underline four essential trust-building mechanisms in emerging markets: reputation systems, localisation, technical in-app mechanisms, and educational content. The study highlights the synergy between the mentioned mechanisms and the strategic filling of institutional voids as part of the business model, maximising consumer trust and consequentially enhancing potential market success.This research contributes theoretical insights by introducing a new perspective that combines trust-building mechanisms with the strategic filling of institutional voids in the peer-to-peer sharing economy. Seeing the significant cultural differences within emerging markets, the research recommends that industry practitioners adapt their business models and strategies to local preferences and needs. Notably, the study underlines the implementation of pilot projects in different areas of the emerging country to establish more effective, culturally aligned services, thereby diminishing risks associated with entering new markets.
520 $a A investigação explora mecanismos eficazes de criação de confiança para empresas de economia de partilha peer-to-peer que pretendam expandir-se para mercados emergentes. Ao adotar uma abordagem de investigação qualitativa, o estudo combina entrevistas a especialistas de diferentes áreas com uma análise de conteúdo da investigação existente sobre mecanismos de criação de confiança e vazios institucionais em mercados emergentes.O estudo conclui com o desenvolvimento de um modelo que ilustra o processo de abordagem de vazios institucionais em mercados emergentes e o aproveitamento dos mesmos como vantagens estratégicas para a empresa de partilha P2P. As conclusões sublinham quatro mecanismos essenciais de criação de confiança nos mercados emergentes: sistemas de reputação, localização, mecanismos técnicos na aplicação e conteúdos educativos. O estudo destaca a sinergia entre os mecanismos mencionados e o preenchimento estratégico de vazios institucionais como parte do modelo de negócio, maximizando a confiança do consumidor e, consequentemente, aumentando o potencial sucesso do mercado.Esta investigação contribui com conhecimentos teóricos para académicos, introduzindo uma nova perspetiva que combina mecanismos de criação de confiança com o preenchimento estratégico de vazios institucionais na economia de partilha P2P. Tendo em conta as diferenças culturais significativas nos mercados emergentes, a investigação recomenda que os profissionais do sector adaptem os seus modelos e estratégias empresariais às preferências e necessidades locais. O estudo sublinha a implementação de projetos-piloto em diferentes áreas do país emergente para estabelecer serviços mais eficazes e culturalmente alinhados, diminuindo assim os riscos associados à entrada em novos mercados.
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